• Monday

    9:30am - 7pm

  • Tuesday

    9.30am - 7pm

  • Wednesday

    9.30am - 7pm

  • Thursday

    9.30am - 9pm

  • Friday

    9:30am - 7pm

  • Saturday

    9.00am - 6pm

  • Sunday


Beautiful haircuts

Crafted in London

Beautiful planet

Eco-friendly products

Beautiful colours

Uniquely created

Leading the hair salon scene whilst keeping it green 🌱

We believe in our eco-friendly products and salon practices for a sustainable planet. We use quality biodynamic products, vegan where possible. 🌎


After five years in London, I finally found my place! The team were super professional and asked me lots of questions. Their advice was great and I ended up with a fab colour. The salon was so clean and the service was excellent
Stephanie Armstrong ● From Google


Hello there! Just came back from yet another amazing visit to Bei and having my hair done by Fabio, with the help from Pyush. I love this place, the care they put into their work, the professionalism but also the heart and warmth. It's more than doing my hair. Also, since using the organic products they recommend, my hair has improved so much - I'm now proud of my curly mane. It is worth every penny. Thank you Fabio and team. Love, Sandra
Sandra Porto ● From Google


I've had my hair done by Fabio for the last few years and honestly could not find anyone better, worth every penny, and extremely talented and knowledgeable. The salon itself is lovely, stylish and welcoming and the organic products smell amazing and work wonders! Great quality thought and care all round.
Lauren Stephenson-Ward ● From Google


A brilliant, kind and welcoming team. I'd recommend both Danny and Fabio without hesitation.
Helen Snook ● From Google


One of the best haircuts I’ve ever had! They did a fabulous job and I’ll absolutely be back. I cannot recommend this salon enough!
Shelleah Pedersen ● From Google

Unisex hair colour and cuts from a team with over 30 years combined experience.

Biodynamic and Vegan hair products for healthier hair whilst lowering carbon footprints.

Take your hair care home and refill when you run out, save 20% and help the planet.

From Italy with love

Both from Veneto in Italy, founders Danny Bizzotto and Fabio Lago have brought their Italian love of hair to the leafy suburb of South West London; Parsons Green. Combining 30 years of experience between them, bei London was born in Veneto, but made in Fulham SW6.

Reach us

We would love to hear from you. Our business hours are at the bottom of the page, but you can also reach us on email anytime and follow us on Instagram for our latest styles and moments.

703 Fulham Road, Parsons Green, London SW6 5UL


+44 7717 610 791